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Bring Home the Spirit of Africa

Infuse your space with soul through our distinctive art and artifacts that celebrate the diverse heritage of Africa.

About Us

Welcome to our online haven of authentic African Art and Beads! Explore handcrafted treasures from diverse artistic traditions, celebrating Africa's rich heritage. Discover unique bead designs, intricate carvings, and sculptures showcasing creativity and history.

★★★★★
As always I was super excited to unwrap the beads and they definitely put a big smile on my face. I will always do my bead collecting with you guys. I trust that what you send me is authentic and as per usual beautiful!!
Anthony B
★★★★★
This beautiful piece is a stunning example of Zulu craftsmanship and culture. This headdress is more than just a fashion accessory. The detailed workmanship and use of traditional techniques reflect a deep respect for Zulu heritage. A true gem for any collection! Thanks for all Michelle.
A Stenus
★★★★★
Beautiful old style pink trade beads very pleased with them the seller was very helpful I will save this seller and buy from them again thanks again for all your help
Ebay Customer
★★★★★
Africa Direct is great! A huge selection of merchandise in a wide range of prices. Items are well-documented and the age and condition of items clearly stated. Information is very good. Service and communication are excellent.
GLC
★★★★★
I would like to thank you for working with me on my order. I really appreciate it. The value you have for your customers shows in the service you provide and for this I am looking forward to doing business with you for many years to come. Thanks again.
J GARCIA
★★★★★
Imagine my delight (and surprise) to receive your package less than 24 hours after you mailed it. To say I am happy with my purchases is an understatement. As always, it is a pleasure to buy from you. Many thanks for quality items and excellent service.
M SKURNIK
★★★★★
Thanks as always and looking forward to receiving this beautiful selection of Venetian beads. You guys make the world a better place.
NAOMI
Zulu Beer and Baskets: A Cultural Symbiosis

Zulu Beer and Baskets: A Cultural Symbiosis

Zulu beer, known as utshwala, is a cornerstone of Zulu culture, deeply intertwined with social and ceremonial life. The primary ingredient, sorghum, is a drought-resistant grain that thrives in many parts of Africa, making it a reliable source for food and drink. In fact, sorghum beer has been a staple of African culture for centuries, with evidence of its brewing dating back to antiquity. 

Ukhamba, Zulu beer baskets,  intricately woven baskets that hold both functional and cultural significance representing a rich tapestry of tradition, artistry, and social significance.They are traditionally used as fermentation vessels, which store and serve sorghum beer during ceremonies and communal gatherings. Artisans employ a traditional coiling technique to weave the baskets, where Ilala palm strands are tightly wound and stitched together, creating a sturdy yet flexible structure. The finished basket, often bulb-shaped, is rendered watertight by the intricate weave.

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The Punu Maiden Spirit Mask: A Masterpiece of African Spiritual and Artistic Expression

The Punu Maiden Spirit Mask: A Masterpiece of African Spiritual and Artistic Expression

 The art of mask-making in Africa is deeply intertwined with cultural, spiritual, and social traditions. One of the most captivating examples of this is the Punu Maiden Spirit Mask, originating from the Punu people of southern Gabon.

This mask, renowned for its serene beauty and deep symbolism, is more than just a decorative artifact—it is a window into the spiritual world of the Punu and an embodiment of ancestral honor.
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A Brief History of Asafo Flags

A Brief History of Asafo Flags

Prior to the colonial period, Asafo military organizations were entrusted with the responsibility of ensuring the safety and security of the region. Having endured a century characterized by violence and upheaval, they continue to be one of the fundamental local institutions. Throughout their history, their primary focus shifted from military activities to vibrant and competitive aesthetic displays that serve to project power and dominance. Frankaa flags are imbued with history and come to life during community performances, carrying messages and practices that remain relevant and contemporary for Ghanaian people today.
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