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ABOUT US

Welcome to our online haven of authentic African Art and Beads, where the vibrant tapestry of African culture comes to life in every creation. Explore our curated collection of handcrafted treasures, meticulously sourced from the diverse artistic traditions across the continent. From intricate beadwork to captivating sculptures and paintings, our selection celebrates the rich heritage and artistic prowess of Africa. Our bead collection features unique designs crafted by skilled artisans using time-honored techniques. Discover the intricate and handmade carvings and sculptures crafted from all over the African continent, showcasing each individual style and story. Whether you’re seeking a statement piece for your home, or a thoughtful gift, our collections showcase creativity, history and diversity. At our online store, we not only offer you a chance to adorn yourself or your space with exquisite African creations, but also provide a bridge to the cultural narratives behind each piece. Join us on a journey that transcends borders and celebrates the spirit of Africa!

★★★★★
Africa Direct is great! A huge selection of merchandise in a wide range of prices. Items are well-documented and the age and condition of items clearly stated. Information is very good. Service and communication are excellent.
GLC
★★★★★
I would like to thank you for working with me on my order. I really appreciate it. The value you have for your customers shows in the service you provide and for this I am looking forward to doing business with you for many years to come. Thanks again.
J GARCIA
★★★★★
Imagine my delight (and surprise) to receive your package less than 24 hours after you mailed it. To say I am happy with my purchases is an understatement. As always, it is a pleasure to buy from you. Many thanks for quality items and excellent service.
M SKURNIK
★★★★★
Thanks as always and looking forward to receiving this beautiful selection of Venetian beads. You guys make the world a better place.
NAOMI
The Kuba Kingdom: Bwoom Helmet Mask

The Kuba Kingdom: Bwoom Helmet Mask

The Bwoom, one of the three royal masks, holds a significant place in the cultural heritage of the Kuba people residing in the Democratic Republic of Congo, with its origins dating back to the seventeenth century. This ancient mask is a central figure in various ceremonial events, embodying distinct characteristics.
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Painting Alongside Kenyan Artists: The World of Batik Paintings

Painting Alongside Kenyan Artists: The World of Batik Paintings

Batik paintings are more than just works of art; they are a window into a rich cultural heritage and tradition. From the intricate designs to the vibrant colors and symbolic motifs, batik paintings are a testament to the skill, creativity, and ingenuity of the artisans who create them. By exploring the world of batik painting, we can gain a deeper appreciation for this ancient art form and the communities that continue to keep it alive.

The Batiks showcased in our collection are produces through the artistic legacy of Kiwanuka, a Ugandan-born artist who oversaw several East African studios. Produced primarily at the Thika facility in Kenya, these batik paintings beautifully capture the essence of Kenyan culture, making them not just artworks but also windows into the diverse and vibrant artistic heritage of the region. 

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Exploring the Timeless Elegance of Tibetan Jewelry

Exploring the Timeless Elegance of Tibetan Jewelry

Tibetan jewelry, with its resin pendants, silver repousse beads, mala prayer beads, and bracelets, embodies a timeless elegance that transcends fashion trends. Each piece is a work of art, reflecting the craftsmanship, spirituality, and cultural heritage of Tibet. Whether worn for adornment, meditation, or spiritual connection, Tibetan jewelry continues to captivate and inspire jewelry enthusiasts worldwide, serving as a reminder of the beauty and significance of tradition in the modern world.
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