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"Every Artifact Tells a Story."

Discover a world of meaningful connections through our curated collection, where each piece resonates with the history and spirit of Africa.

About Us

Welcome to our online haven of authentic African Art and Beads! Explore handcrafted treasures from diverse artistic traditions, celebrating Africa's rich heritage. Discover unique bead designs, intricate carvings, and sculptures showcasing creativity and history.

★★★★★
As always I was super excited to unwrap the beads and they definitely put a big smile on my face. I will always do my bead collecting with you guys. I trust that what you send me is authentic and as per usual beautiful!!
Anthony B
★★★★★
This beautiful piece is a stunning example of Zulu craftsmanship and culture. This headdress is more than just a fashion accessory. The detailed workmanship and use of traditional techniques reflect a deep respect for Zulu heritage. A true gem for any collection! Thanks for all Michelle.
A Stenus
★★★★★
Beautiful old style pink trade beads very pleased with them the seller was very helpful I will save this seller and buy from them again thanks again for all your help
Ebay Customer
★★★★★
Africa Direct is great! A huge selection of merchandise in a wide range of prices. Items are well-documented and the age and condition of items clearly stated. Information is very good. Service and communication are excellent.
GLC
★★★★★
I would like to thank you for working with me on my order. I really appreciate it. The value you have for your customers shows in the service you provide and for this I am looking forward to doing business with you for many years to come. Thanks again.
J GARCIA
★★★★★
Imagine my delight (and surprise) to receive your package less than 24 hours after you mailed it. To say I am happy with my purchases is an understatement. As always, it is a pleasure to buy from you. Many thanks for quality items and excellent service.
M SKURNIK
★★★★★
Thanks as always and looking forward to receiving this beautiful selection of Venetian beads. You guys make the world a better place.
NAOMI
A Brief History of Asafo Flags

A Brief History of Asafo Flags

Prior to the colonial period, Asafo military organizations were entrusted with the responsibility of ensuring the safety and security of the region. Having endured a century characterized by violence and upheaval, they continue to be one of the fundamental local institutions. Throughout their history, their primary focus shifted from military activities to vibrant and competitive aesthetic displays that serve to project power and dominance. Frankaa flags are imbued with history and come to life during community performances, carrying messages and practices that remain relevant and contemporary for Ghanaian people today.
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Janus Face Carving

Exploring the African Janus Face Carvings

Explore the rich cultural significance of Janus Face Carvings, a stunning representation of duality and balance in African art. These unique sculptures, often featuring two faces, symbolize the connection between life and death, past and future, or the spiritual and physical worlds. Each piece, handcrafted by skilled African artisans, brings with it a deep story rooted in tradition.
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Connoisseur's Corner

Connoisseur's Corner

Of our thousands of items, a few are selected for our Connoisseur's Collection.  These pieces tend to be the best of their type...often older, of particular artistry and workmanship.  They are suitable as cornerstone pieces of collections, and many are of "museum quality."  We invite you to browse!

Beautifully handcrafted masks and carvings that would be a great addition to your collection, for you and others to enjoy for many years. Each piece reflects the history and art of the people of Africa.

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