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GIFT CARD SALE

For the Month of September:
Buy a $50 Gift Card for only $35
Discount applied automatically at checkout
Then use the card to buy items in the store
or give as a gift for someone else to use on AfricaDirect.com

NOW EXTENDED THROUGH SEPTEMBER:
Receive a free copy of:
AFRICAN BEADS Jewels of a Continent a book by Africa Direct worth $69,
when you spend $150 or more on beads!
Add the book to your cart (SKU 49785).

Once your bead cart reaches $150 or more, please use the code FREEBOOK at checkout to redeem your free copy.

Click the button below to add the book to your cart.

new sections: $99.99 & $9.99

Be sure to peruse the new sections in the menu bar, for art and beads marked down drastically!

Items that were $150 - $350, now only $99.99!
Beads marked down to $9.99

★★★★★
This beautiful piece is a stunning example of Zulu craftsmanship and culture. This headdress is more than just a fashion accessory. The detailed workmanship and use of traditional techniques reflect a deep respect for Zulu heritage. A true gem for any collection! Thanks for all Michelle.
A Stenus
★★★★★
Beautiful old style pink trade beads very pleased with them the seller was very helpful I will save this seller and buy from them again thanks again for all your help
Ebay Customer
★★★★★
Africa Direct is great! A huge selection of merchandise in a wide range of prices. Items are well-documented and the age and condition of items clearly stated. Information is very good. Service and communication are excellent.
GLC
★★★★★
I would like to thank you for working with me on my order. I really appreciate it. The value you have for your customers shows in the service you provide and for this I am looking forward to doing business with you for many years to come. Thanks again.
J GARCIA
★★★★★
Imagine my delight (and surprise) to receive your package less than 24 hours after you mailed it. To say I am happy with my purchases is an understatement. As always, it is a pleasure to buy from you. Many thanks for quality items and excellent service.
M SKURNIK
★★★★★
Thanks as always and looking forward to receiving this beautiful selection of Venetian beads. You guys make the world a better place.
NAOMI

About Us

Welcome to our online haven of authentic African Art and Beads! Explore handcrafted treasures from diverse artistic traditions, celebrating Africa's rich heritage. Discover unique bead designs, intricate carvings, and sculptures showcasing creativity and history.

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Connoisseur's Corner

Connoisseur's Corner

Of our thousands of items, a few are selected for our Connoisseur's Collection.  These pieces tend to be the best of their type...often older, of particular artistry and workmanship.  They are suitable as cornerstone pieces of collections, and many are of "museum quality."  We invite you to browse!

Beautifully handcrafted masks and carvings that would be a great addition to your collection, for you and others to enjoy for many years. Each piece reflects the history and art of the people of Africa.

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Manilla Currency

Manilla Currency

Along the West African coast, ostentatious displays of wealth were common, but until the mid-20th century, one could literally flaunt their prosperity on their sleeves. This was made possible by the manilla, a horseshoe-shaped bronze currency used in trade in Nigeria from the 15th to the 20th century. Originating from European traders via Portuguese intermediaries in the 15th century, manillas initially appeared as brass bracelets depicted in artifacts from the Kingdom of Benin. Over time, their function shifted from ornamental wear to standardized currency.
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The Ndebele People

The Ndebele People

The Ndebele people, a prominent ethnic group in southern Africa, are celebrated for their rich cultural heritage and distinctive artistic traditions. Residing primarily in South Africa's Mpumalanga and Gauteng provinces, the Ndebele are renowned for their unique art forms, particularly their elaborate painted houses and expressive beadwork.
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